A Parish Guide to the Use of Creative Problem Solving in Marketing Plan Development

Download or read book A Parish Guide to the Use of Creative Problem Solving in Marketing Plan Development written by Patricia H. Meyer and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model to initiate the development of such a plan.