Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the

More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Throug

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generate

Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversy may stem from conflicting interpr

In the 21st Century, processing food is no longer a simple or straightforward matter. Ongoing advances in manufacturing have placed new demands on the design an