Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the

Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor