Advertising to Children in China

Advertising to Children in China
Author :
Publisher : Chinese University Press
Total Pages : 222
Release :
ISBN-10 : 9629961792
ISBN-13 : 9789629961794
Rating : 4/5 (794 Downloads)
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Book Synopsis Advertising to Children in China by : Kara K. W. Chan

Download or read book Advertising to Children in China written by Kara K. W. Chan and published by Chinese University Press. This book was released on 2004 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.


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