Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and p

"It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time hig

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social med

This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a ho

The ultimate guide to aesthetic surgery from world famous aesthetic surgeon Foad Nahai The Art of Aesthetic Surgery, Principles and Techniques, Third Edition by