Agro-food Marketing

Download or read book Agro-food Marketing written by D. I. Padberg (ed) and published by Oxford University Press, USA. This book was released on 1997 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.