Airline Marketing and Management

Download or read book Airline Marketing and Management written by Stephen Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.