All Corvettes are Red

Download or read book All Corvettes are Red written by James L. Schefter and published by . This book was released on 1997 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other classic car has the mystique and romance of the Corvette. It became legendary almost as soon as it was released in 1953. In 1997, the fifth generation of Corvette hit the streets and in ALL CORVETTES ARE RED, James Schefter tells the fascinating inside story of the people who redesigned and remade this icon. With 90 percent of all Corvettes ever made still registered, General Motors knew they held the fate of a classic in their hands when they decided to redesign this amazing car. Originally planned for 1993, the fifth-generation Corvette fell victim to turmoil at GM when the automaker lost more money than any other corporation in history. A dedicated cadre of designers, engineers, and executives saved the car. Granted unprecedented access to every part of the World's number one automobile maker, General Motors - even those off limits to many executives, Schefter has written the most revealing account ever about the inner workings of the car industry.