Ambush Marketing and Brand Protection
| Author | : Phillip Johnson |
| Publisher | : OUP Oxford |
| Total Pages | : 0 |
| Release | : 2011-11-17 |
| ISBN-10 | : 0199696454 |
| ISBN-13 | : 9780199696451 |
| Rating | : 4/5 (451 Downloads) |
Book Synopsis Ambush Marketing and Brand Protection by : Phillip Johnson
Download or read book Ambush Marketing and Brand Protection written by Phillip Johnson and published by OUP Oxford. This book was released on 2011-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
