An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique

An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique
Author :
Publisher :
Total Pages : 32
Release :
ISBN-10 : PSU:000003759400
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique by : R. Dale Wilson

Download or read book An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique written by R. Dale Wilson and published by . This book was released on 1978 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:


An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique Related Books

An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique
Language: en
Pages: 32
Authors: R. Dale Wilson
Categories: Brand choice
Type: BOOK - Published: 1978 - Publisher:

DOWNLOAD EBOOK

TIMS/ORSA Bulletin
Language: en
Pages: 1020
Authors: Institute of Management Sciences
Categories: Industrial management
Type: BOOK - Published: 1978 - Publisher:

DOWNLOAD EBOOK

Experimentally Validating a Conceptualization of Brand Loyalty
Language: en
Pages: 40
Authors: Jacob Jacoby
Categories: Consumers' preferences
Type: BOOK - Published: 1972 - Publisher:

DOWNLOAD EBOOK

A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models
Language: en
Pages: 26
Authors: David T. Wilson
Categories: Consumers' preferences
Type: BOOK - Published: 1975 - Publisher:

DOWNLOAD EBOOK

An Investigation of Relationships Among Evaluative Beliefs, Affect, Behavioral Intention and Behavior
Language: en
Pages: 52
Authors: Jagdish N. Sheth
Categories: Consumers
Type: BOOK - Published: 1970 - Publisher:

DOWNLOAD EBOOK