Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

Download or read book Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations written by Haryanto, Jony and published by IGI Global. This book was released on 2016-08-30 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.