Analyzing Decision Making

Analyzing Decision Making
Author :
Publisher : SAGE
Total Pages : 100
Release :
ISBN-10 : 0803927576
ISBN-13 : 9780803927575
Rating : 4/5 (575 Downloads)

Book Synopsis Analyzing Decision Making by : Jordan J. Louviere

Download or read book Analyzing Decision Making written by Jordan J. Louviere and published by SAGE. This book was released on 1988-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.


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Decision making or making judgments is an essential function in the ordinary life of any individual. Decisions can often be made easily, but sometimes, it can b