Apparel Merchandising

Download or read book Apparel Merchandising written by R. Rathinamoorthy and published by CRC Press. This book was released on 2017-10-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.