Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activ

An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing p

For courses in Apparel Design, Fashion Design, Apparel Manufacturing and New Product Development. Offering a higher level of understanding, this book provides a

It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fash