Application of Revenue Management to the Manufacturing Industry

Download or read book Application of Revenue Management to the Manufacturing Industry written by P. Blumenthal and published by GRIN Verlag. This book was released on 2009-04-29 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, Technical University of Braunschweig (Institut für Produktion und Logistik), language: English, abstract: Revenue management (RM) is the umbrella term for a set of strategies, tactics and instruments aiming at the maximization of yield by allocating a company’s capacity to different customers at different prices. Due to its great success, the application of revenue management is widespread nowadays. But as the origin of RM lies in the airline industry, this is still the sector of its main application. Service industries such as hotels, car-rentals or internet service providers which share the same characteristics as the airline industry (e.g. fixed capacity and a highly uncertain demand) discovered quite early the potential of RM. Consequently, they were the first to adopt RM strategies.1 Retailers, broadcasting industries and companies of the energy sector have followed lately. The core concept of RM becomes clear, considering the economics of RM (Cross 1997, p.73ff): The downward-sloping demand curve (figure 1) shows the number of units of a certain product which are sold at a certain price. [...]