Related Books
Language: en
Pages: 550
Pages: 550
Type: BOOK - Published: 2019-03-08 - Publisher: Routledge
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2019-03-08 - Publisher: Routledge
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w
Language: en
Pages: 380
Pages: 380
Type: BOOK - Published: 2003-12-01 - Publisher:
Language: en
Pages: 544
Pages: 544
Type: BOOK - Published: 2012 - Publisher:
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2004 - Publisher:
Covering all the main concepts of strategic marketing, this text also looks at topics such as forecasting, customer relations management, alliances and branding