In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. This work delves into the dyn

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the indu

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revo

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Confe

The Springer Handbook of Augmented Reality presents a comprehensive and authoritative guide to augmented reality (AR) technology, its numerous applications, and