Baba Ramdev'S Patanjali Business

Download or read book Baba Ramdev'S Patanjali Business written by Ayana Rakowski and published by . This book was released on 2021-08-05 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Swami Ramdev, also known as Baba Ramdev is an Indian yoga teacher and businessman, primarily known for his popularising Yoga and Ayurveda in India. When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether. He was to become Baba Ramdev, the celebrated yoga guru, and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth. This book offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna