This book is a collection of important contributions by Japanese researchers and their coauthors to present current advances in behavioral economics and finance

Today, behavioral economics has become virtually mainstream.

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

Argues that public finance--the study of the government's role in economics--should incorporate principles from behavior economics and other branches of psychol