Best Practice Creativity

Best Practice Creativity
Author :
Publisher : Gower Publishing, Ltd.
Total Pages : 300
Release :
ISBN-10 : 0566080273
ISBN-13 : 9780566080272
Rating : 4/5 (272 Downloads)

Book Synopsis Best Practice Creativity by : Peter Cook

Download or read book Best Practice Creativity written by Peter Cook and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.


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