This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communica

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your

This book presents recent research on probabilistic methods in economics, from machine learning to statistical analysis. Economics is a very important – and a

"Beyond Advertising: Innovative Marketing Strategies for the Modern Era" – a groundbreaking book by ANAS A. Al Haraki, a renowned marketing expert. Are you re