The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is se

Apply analytics to improve customer experience, AI applied to targeted and personalized marketing Debugging and simulation tools and techniques for massive data

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their