Boomer Marketing
| Author | : Ian Chaston |
| Publisher | : Routledge |
| Total Pages | : 278 |
| Release | : 2009-06-08 |
| ISBN-10 | : 9781134010059 |
| ISBN-13 | : 1134010052 |
| Rating | : 4/5 (052 Downloads) |
Book Synopsis Boomer Marketing by : Ian Chaston
Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
