Brand Aesthetics
| Author | : G. Mazzalovo |
| Publisher | : Springer |
| Total Pages | : 169 |
| Release | : 2012-07-24 |
| ISBN-10 | : 9781137025609 |
| ISBN-13 | : 1137025603 |
| Rating | : 4/5 (603 Downloads) |
Book Synopsis Brand Aesthetics by : G. Mazzalovo
Download or read book Brand Aesthetics written by G. Mazzalovo and published by Springer. This book was released on 2012-07-24 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
