Brand Champions
| Author | : I. Buckingham |
| Publisher | : Springer |
| Total Pages | : 218 |
| Release | : 2011-01-26 |
| ISBN-10 | : 9780230304659 |
| ISBN-13 | : 0230304656 |
| Rating | : 4/5 (656 Downloads) |
Book Synopsis Brand Champions by : I. Buckingham
Download or read book Brand Champions written by I. Buckingham and published by Springer. This book was released on 2011-01-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
