Brand Fans

Brand Fans
Author :
Publisher : Springer
Total Pages : 254
Release :
ISBN-10 : 9783319488547
ISBN-13 : 3319488546
Rating : 4/5 (546 Downloads)

Book Synopsis Brand Fans by : Aaron C.T. Smith

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.


Brand Fans Related Books

Brand Fans
Language: en
Pages: 254
Authors: Aaron C.T. Smith
Categories: Business & Economics
Type: BOOK - Published: 2017-01-20 - Publisher: Springer

DOWNLOAD EBOOK

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, perso
Corporate Branding in Facebook Fan Pages
Language: en
Pages: 162
Authors: Eliane Pereira Zamith Brito
Categories: Business & Economics
Type: BOOK - Published: 2015-03-09 - Publisher: Business Expert Press

DOWNLOAD EBOOK

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering the
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 633
Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Romancing the Brand
Language: en
Pages: 272
Authors: Tim Halloran
Categories: Business & Economics
Type: BOOK - Published: 2013-12-31 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
Branding For Dummies
Language: en
Pages: 390
Authors: Bill Chiaravalle
Categories: Business & Economics
Type: BOOK - Published: 2014-12-31 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of