Branded Entertainment
| Author | : Jean-Marc Lehu |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 292 |
| Release | : 2007 |
| ISBN-10 | : 0749449403 |
| ISBN-13 | : 9780749449407 |
| Rating | : 4/5 (407 Downloads) |
Book Synopsis Branded Entertainment by : Jean-Marc Lehu
Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
