Related Books

Branding New York
Language: en
Pages: 411
Authors: Miriam Greenberg
Categories: Architecture
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res
City Branding
Language: en
Pages: 267
Authors: K. Dinnie
Categories: Business & Economics
Type: BOOK - Published: 2010-12-03 - Publisher: Springer

DOWNLOAD EBOOK

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
Categories: History
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

DOWNLOAD EBOOK

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Branding New York
Language: en
Pages: 343
Authors: Miriam Greenberg
Categories: Architecture
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res
Designing Brand Identity
Language: en
Pages: 338
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig