Brandjack

Brandjack
Author :
Publisher : Springer
Total Pages : 315
Release :
ISBN-10 : 9781137375360
ISBN-13 : 1137375361
Rating : 4/5 (361 Downloads)
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Book Synopsis Brandjack by : Q. Langley

Download or read book Brandjack written by Q. Langley and published by Springer. This book was released on 2016-04-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.


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