During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from appro

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three"

During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken ou

"Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. Th

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their deal