A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Ea

"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. C

A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

Markets and movements -- Escaping asceticism: the birth of the health food industry -- Living and working on the margins: a countercultural industry develops --

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t