By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also m