Building Consumer-brand Relationship in Luxury Brand Management
| Author | : Paula Cristina Lopes Rodrigues |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| ISBN-10 | : 179985244X |
| ISBN-13 | : 9781799852445 |
| Rating | : 4/5 (445 Downloads) |
Book Synopsis Building Consumer-brand Relationship in Luxury Brand Management by : Paula Cristina Lopes Rodrigues
Download or read book Building Consumer-brand Relationship in Luxury Brand Management written by Paula Cristina Lopes Rodrigues and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
