Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Stra

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive enviro

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This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative a