Canadian Advertising in Action

Download or read book Canadian Advertising in Action written by Keith John Tuckwell and published by Scarborough, Ont. : Prentice Hall Canada. This book was released on 2000 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities.The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, The concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.