Case Studies in Tourism and Hospitality Marketing

Case Studies in Tourism and Hospitality Marketing
Author :
Publisher :
Total Pages : 228
Release :
ISBN-10 : 1862505020
ISBN-13 : 9781862505025
Rating : 4/5 (025 Downloads)
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Book Synopsis Case Studies in Tourism and Hospitality Marketing by : Rob Harris

Download or read book Case Studies in Tourism and Hospitality Marketing written by Rob Harris and published by . This book was released on 2005-01-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.


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