Categorization in Social Psychology

Download or read book Categorization in Social Psychology written by Craig McGarty and published by SAGE. This book was released on 1999-12-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorization in Social Psychology offers a major introduction to the study of categorization, looking especially at links between categorization in cognitive and social psychology. In a highly readable and accessible style, the author covers all the main approaches to categorization in social psychology that a student might come across, including: biased stimulus processing, construct actviation, self-categorization, explanation-based, social judgeability and assimilation//contrast approaches. It is a wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology.