Chinese Television and Soft Power Communication in Australia

Download or read book Chinese Television and Soft Power Communication in Australia written by Mei Li and published by Anthem Press. This book was released on 2019-12-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Television and Soft Power Communication in Australia discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China’s Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.