Competitive Success

Author	: John A. Davis
Publisher	: John Wiley & Sons
Total Pages	: 423
Release	: 2010-02-15
ISBN-10	: 9780470998229
ISBN-13	: 0470998229
Rating	: 4/5 (229 Downloads)

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Book Synopsis Competitive Success by : John A. Davis

Download or read book Competitive Success written by John A. Davis and published by John Wiley & Sons. This book was released on 2010-02-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

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