Complaint Management and Channel Choice
| Author | : Stefan Garding |
| Publisher | : Springer |
| Total Pages | : 113 |
| Release | : 2015-05-14 |
| ISBN-10 | : 9783319181790 |
| ISBN-13 | : 3319181793 |
| Rating | : 4/5 (793 Downloads) |
Book Synopsis Complaint Management and Channel Choice by : Stefan Garding
Download or read book Complaint Management and Channel Choice written by Stefan Garding and published by Springer. This book was released on 2015-05-14 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
