Computer-mediated Marketing Strategies
| Author | : Gordon Bowen |
| Publisher | : |
| Total Pages | : 406 |
| Release | : 2015 |
| ISBN-10 | : 146666598X |
| ISBN-13 | : 9781466665989 |
| Rating | : 4/5 (989 Downloads) |
Book Synopsis Computer-mediated Marketing Strategies by : Gordon Bowen
Download or read book Computer-mediated Marketing Strategies written by Gordon Bowen and published by . This book was released on 2015 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage".
