Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the l

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generate

Food Product Development presents in-depth, how to guidance to succe ssful food product development. Drawing on the practical experience of 19 industry experts,

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of developm