Conducting Market Research for International Business
| Author | : S. Tamer Cavusgil |
| Publisher | : Business Expert Press |
| Total Pages | : 120 |
| Release | : 2009-03-01 |
| ISBN-10 | : 1606490265 |
| ISBN-13 | : 9781606490266 |
| Rating | : 4/5 (266 Downloads) |
Book Synopsis Conducting Market Research for International Business by : S. Tamer Cavusgil
Download or read book Conducting Market Research for International Business written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-03-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
