Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results a

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes