Consumer Behavior and Culture

Consumer Behavior and Culture
Author :
Publisher : SAGE
Total Pages : 361
Release :
ISBN-10 : 9780761926696
ISBN-13 : 0761926690
Rating : 4/5 (690 Downloads)
DOWNLOAD EBOOK
Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij

Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.


Consumer Behavior and Culture Related Books

Consumer Behavior and Culture
Language: en
Pages: 534

Consumer Behavior and Culture

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE

DOWNLOAD EBOOK

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her
Consumer Behavior and Culture
Language: en
Pages: 425

Consumer Behavior and Culture

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

DOWNLOAD EBOOK

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Gender, Culture, and Consumer Behavior
Language: en
Pages: 484

Gender, Culture, and Consumer Behavior

Authors: Cele C. Otnes
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of
Consumer Behavior and Culture
Language: en
Pages: 361

Consumer Behavior and Culture

Authors: Marieke K. de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

DOWNLOAD EBOOK

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need
Consumer Behavior and Culture
Language: en
Pages: 0

Consumer Behavior and Culture

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2019-07-23 - Publisher: SAGE Publications Limited

DOWNLOAD EBOOK

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her