Consumer Behavior: Buying, Having, and Being, Global Edition

Download or read book Consumer Behavior: Buying, Having, and Being, Global Edition written by Michael R. Solomon and published by Pearson UK. This book was released on 2019-08-05 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence h.