Consumer Behaviour : The Indian Context (Concepts and Cases)

Consumer Behaviour : The Indian Context (Concepts and Cases)
Author :
Publisher : Pearson Education India
Total Pages : 350
Release :
ISBN-10 : 9789332587960
ISBN-13 : 9332587965
Rating : 4/5 (965 Downloads)

Book Synopsis Consumer Behaviour : The Indian Context (Concepts and Cases) by : S. Ramesh Kumar

Download or read book Consumer Behaviour : The Indian Context (Concepts and Cases) written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2017 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.


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