Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its

Rethinking Drinking and Sport examines the complex nature of sport-related drinking. With close attention to the contradictory nature of sport-related drinking,

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full poten

The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This v