Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Author :
Publisher : Springer
Total Pages : 243
Release :
ISBN-10 : 9780230583221
ISBN-13 : 0230583229
Rating : 4/5 (229 Downloads)

Book Synopsis Contemporary Thoughts on Corporate Branding and Corporate Identity Management by : T. Melewar

Download or read book Contemporary Thoughts on Corporate Branding and Corporate Identity Management written by T. Melewar and published by Springer. This book was released on 2008-10-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.


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