This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of t

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic cha

Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative