Craft Beverages and Tourism, Volume 2

Download or read book Craft Beverages and Tourism, Volume 2 written by Susan L. Slocum and published by Springer. This book was released on 2017-07-31 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.